ChoosePlanetA’s foldable paper lid for takeaway coffee cups supports plastic reductions
26 Sep 2022 --- ChoosePlanetA is launching The Good Cup, an environmentally sustainable single-use paper cup that eliminates the need for plastic lids. The cup has a foldable built-in lid made from 100% certified home compostable paper and it is free from the commonly used PE coating.
The cup’s patented design has been designed for coffee shops and other convenience drink retailers offering to-go options.
The Good Cup was created to combat the ever-pressing issue of single-use waste in the packaging industry while meeting consumer markets for eco-friendly options and cutting costs for producers.
“Most sustainable solutions and plastic alternatives are generally two to three times more costly in the packaging industry. The Good Cup is not only sustainable, but it also offers cost savings,” says Cyril Drouet, co-founder and managing director at ChoosePlanetA.
No lid, no problem
The Good Cup streamlined its design to be complete in one item having a built-in lid. Not requiring a plastic cover not only helps the environment but reduces storage space and therefore reduces cost.
The Good Cups foldable cover removes the need for conventional plastic-based coffee lids. The same machines manufacture The Good Cup as traditional paper cups. The cup has a foldable lid which enables a 40% reduction in storage space, transportation volume and carbon footprint as compared to the classic coffee cup, in turn, saving companies money.
The typical cup utilized at The Good Cups’ target locations is a single-use paper cup with a PE coating and plastic lid. These features contribute to environmental damage and higher costs due to producing and storing multiple components.
A cup trend
Additionally, the cup is trying to meet the demand of today’s consumers, who are increasingly concerned with the environmental impact of their purchases.
To follow the market, many other manufacturers have come up with solutions to the current waste produced from single-use cups.
For example, earlier this month, a new paper cup recycling initiative, The Cup Collective, launched intending to set new standards for paper cup collection and recycling in Europe. 
The Good Cup offers a solution to consumer demand for environmentally friendly products.
Cupex recently showcased its new reusable coffee cup lid at Drinktec 2022 in Munich, Germany. Whereas, Zume has launched plans for compostable and molded fiber alternative coffee lids this year.
“Consumers will not feel guilty about consuming plastic and truly feel great drinking from a disposable cup that doesn’t harm the environment,” claims Drouet.
Environmental effects
According to Earth Day, the US throws away more than 50 billion coffee cups yearly, most ending up in landfills or incinerators.
Over 500 billion single-use plastic and paper cups are manufactured globally, generating over one million tons of waste from plastic lids alone, states ChoosePlanetA.
ChosePlanetA’s co-founder says that The Good Cup is committed to the “most crucial and necessary impact – helping to alleviate the environmental crisis by removing plastic, one lid at a time.”
Edited by Sabine Waldeck
