Collaboration Between Dow, Industry Partners Leads To New Seventh Generation Recyclable Stand-Up Pouch Packaging

Packaging and Specialty Plastics business collaborated with industry leaders Sustainable Packaging Coalition (SPC) and Accredo Packaging to produce Seventh Generation’s first recyclable Dishwasher Pods packaging. The new packaging features SPC’s How2Recycle label. Dow developed the resins for the recyclable polyethylene stand-up pouch to help ensure the package’s stiffness, toughness and seal ability.

Packaging and Specialty Plastics business collaborated with industry leaders Sustainable Packaging Coalition (SPC) and Accredo Packaging to produce Seventh Generation’s first recyclable Dishwasher Pods packaging. The new packaging features SPC’s How2Recycle label. Dow developed the resins for the recyclable polyethylene stand-up pouch to help ensure the package’s stiffness, toughness and seal ability. Accredo Packaging converts these materials into pouches and their award-winning printing capabilities gives the package the aesthetics it needs to stand out on store shelves. “Our goal was to produce a recyclable package for our Dishwasher Pods, without sacrificing performance or aesthetics,” said Derrick Lawrence, director of packaging development, Seventh Generation. “Our customers were asking for a more recyclable option, and our collaboration with the Sustainable Packaging Coalition, Dow and Accredo Packaging turned that demand into a reality. Seventh Generation’s new Dishwasher Pods packaging carries the How2Recycle “Store Drop-Off” label, which encourages consumers to take flexible plastic bags, films and wraps to local grocery or retail stores for recycling. The pouches can be recycled at more than 18,000 store drop-off locations throughout North America. As a founding member of the SPC, Dow focuses on collaborating throughout the value chain to create more sustainable packaging and improve consumer knowledge and adoption of recycling streams. “Are excited about our work with the SPC on the How2Recycle Label program because it enables us to communicate and educate the consumer about the pouches’ recyclability. This kind of collaboration is important to achieve the environmental vision for packaging that   all share,” said Greg Jozwiak, North America commercial vice president for Dow Packaging and Specialty Plastics. Rex Varn, executive vice president of Accredo Packaging, Inc. says “Accredo Packaging’s new innovative 100% recyclable stand-up pouch offers CPG brand-owners a more sustainable proposition of recyclability.”

Source: Seventh Generation