06 Apr 2023 --- Coty’s portfolio brand Gucci has launched the “world’s first” globally distributed fragrance manufactured using 100% carbon-captured alcohol. A part of Gucci’s The Alchemist’s Garden collection, Where My Heart Beats Eau de Parfum uses “CarbonSmart” alcohol developed by Coty’s partner LanzaTech using a novel technology that captures carbon from industrial emissions and converts it into alcohol for use in fragrances.
