Coveris combines premiumization and recyclability in envelope-style cartonboard fish pack

11 Mar 2021 --- Coveris has developed a luxurious and recyclable envelope-style cartonboard pack for Farne of Scotland’s private-label fish products. 

The packaging combines premium shelf appeal and responsible design using specialist printing techniques and FSC sustainably-sourced and recyclable metalized board.

Coveris utilizes a combination of matte, gloss and embossed finishes for a premium look and feel. The product can be found on UK retail shelves.

“We were tasked with creating luxury and eye-catching packaging which is, importantly, recyclable,” Sam Johnson, new business development manager for Coveris’ Labels & Board Business Unit, outlines to PackagingInsights.

“We trialed different materials, print and finishes to achieve recyclability and the desired look and feel, but also efficiency and effectiveness on our presses.” 

Coveris is only responsible for the outer cartonboard sleeve, not the inner plastic film component.

“The sleeve in an envelope-style design is recyclable within the standard cartonboard recycling infrastructure,” continues Johnson.

“As the envelope sleeve is the secondary packaging, it is designed to work with the product and enhance its on-shelf appeal.”

“The envelope style is typically displayed at the point of sale upright for an impactful presentation and excellent product visibility.”The envelope style is typically displayed upright for impactful presentation.

No Waste sustainability strategy
Coveris recently revealed its No Waste sustainability strategy with a vision for no product, packaging or operational waste.

The European packaging supplier’s commitments include:

• Living the sustainability mission every day as an essential element of its corporate culture.
• Working with preferred business partners who share its sustainability values and support the company’s vision.
• Joining forces within the industry to support the vision of no waste.

In other Coveris developments, the company recently acquired specialty bags business Initial Packaging, unveiled a 100 percent recycled plastic shrink film for the Highland Spring water brand, and launched a hot food on-the-move packaging range.

Farne of Scotland
In September 2020, Farne of Scotland ventured into luxury branded salmon and trout with the launch of Farne of Scotland Strong & Robust Smoked Salmon in Tesco.The sleeve is recyclable in standard cartonboard recycling infrastructure.

Farne of Scotland Strong & Robust Smoked Salmon was recognized in the Quality Food Awards 2020, winning top prize in the best Smoked Fish category.

The brand is now set to expand its range with further products in the pipeline and confirmed launches in the UK retail market in 2021.

Fish packaging innovation
In other fish packaging innovation, Sirane has developed a recyclable and compostable plastic-free salmon board.

Meanwhile, Reelbrands has launched a fiber-based boards range suitable for fish box packaging. Similarly, Reflex Group has introduced a formed line board division called Pack Plus to meet plastic reduction demands in fish and meat packaging.

By Joshua Poole