Craft Beer In Can Popularity Continues To Grow
Ball, the world’s largest canmaker, has collaborated with Norwegian craft brewer Lervig Aktiebryggeri, to produce packaging for selected expressions of its craft beer range. This sees Ball extending its cooperation with craft brewers, manufacturing cans for craft beer in Norway in addition to the UK, Ireland, Germany, Spain and Sweden.
Ball, the world’s largest canmaker, has collaborated with Norwegian craft brewer Lervig Aktiebryggeri, to produce packaging for selected expressions of its craft beer range. This sees Ball extending its cooperation with craft brewers, manufacturing cans for craft beer in Norway in addition to the UK, Ireland, Germany, Spain and Sweden. Using Ball’s 330ml and 500ml can, the canned offering comes in a range of eight flavors including Lucky Jack American Pale Ale, Lucky Jack Grapefruit and Sour Suzy. The cans reflect the premium, yet classic feel of the beer using various two-tone combinations against a silver background and display traditional Norwegian characters such as Vikings and fishermen. Beverage cans provide the perfect packaging format for craft beer, not only preserving the taste of the beverage exactly as the brewer intended, but also protecting the product during transit, whilst remaining lightweight. The 360°, branding potential provides a platform for craft brewers to communicate their story and passion and stand out on the shelf.
Mike Murphy, Brewmaster at Lervig, comments; “Ball was great in helping translate our established designs onto can. As a brewer, we don’t follow the rules and we’re looking to enhance our packaging by implementing aspects of Ball’s extensive value range, as well as moving more of our products into can”. Christian Nilsson, Sales Manager for the Nordic and Baltic states at Ball, adds; “At Ball, collaborating with customers is extremely important and it’s great to see so many craft beer brands from around the world embracing the beverage can as the preferred packaging solution. Lervig really understands the sustainable credentials of the can and encourages its customers to recycle their cans”. The cans are manufactured out of Ball’s Malmo factory in Sweden and are exported to approximately 25 countries and growing.
Source: Ball
