Crown Aerosols Europe has designed an innovative, easy-togrip shaped aerosol package in cooperation with SICO, a French company specializing in the formulation and filling of aerosol products. The unique container launches a reformulated version of SICO’s King tire repair and inflator. SICO designed the exterior of the can, which features a graphic resembling tire treads that encircles the entire top and base of the container, clearly communicating the purpose of the product to consumers.
