CRP Bring Spogz to Life in Store

The eye catching counter top, shelf-ready-packaging (SRP) and point-of-sale (POS) units were all designed with maximum visual impact and shopability in mind.

Oct 22 2010 --- CRP, one of Europe’s largest independent print and packaging groups, was chosen by Tangerine Confectionery, the UK’s largest independent manufacturer of high quality sugar confectionery, to design the packaging and point-of-sale displays for their exciting launch of the brand, Spogz.

Spogz will form a brand in its own right as part of Barratt, one of the leading names in the kids’ confectionery category.

CRP was delighted to be chosen to work on this exciting new product launch for Tangerine. The companies have worked together for a number of years producing shelf ready packaging for the Barratt range of sweets.

The eye catching counter top, shelf-ready-packaging (SRP) and point-of-sale (POS) units were all designed with maximum visual impact and shopability in mind. They will be sited in Independents nationwide.

Dev Brahmachari, Sales & Marketing Director for CRP commented “With a product launch like this CRP are able to coordinate design, graphics and materials to ensure brand continuity. The product is destined for major success.”

Helen Hartley, Group Marketing Manager at Tangerine Confectionery said, “CRP are a great team to work with and have delivered such creative solutions as well as fantastic print quality to support the range launch which has gone down fantastically well with the trade already at these early stages.”