Dairy Crest Announces Cathedral City Re-Launch
Dairy Crest has announced the re-launch of Cathedral City, supported with a new ‘Love Cheese, Welcome to the Club’ campaign.
Dairy Crest has announced the re-launch of Cathedral City, supported with a new ‘Love Cheese, Welcome to the Club’ campaign. The company said new packaging will begin rolling out across the ranges, bringing the complete Cathedral City product family under one unified master brand look.
Will Hemmings, head of marketing for Cathedral City said: “We are delighted to announce this exciting re-launch for Cathedral City. The new packaging, spanning the entire Cathedral City product portfolio, will help to re-affirm a consistent identity for the brand and maximise our on-shelf stand out at the fixture.”
Source: Dairy Crest
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