Elopak's partner in Mexico Grupo Lala launched a new adventure in milk with two dairy industry firsts. The installation of the first Pure-Pak® P-S120UC filling machine in Latin America, and with the introduction of Mexico's first Extended Shelf Life (ESL) milk products in 1 litre Classic Pure-Pak® cartons with screw cap. In March 2004, Lala launched four new milks; Suprema 21, Suprema 21 Light, Siluette Plus and Deslactosada.