Danone first with Tetra Wedge Aseptic in Spain
With the launch of "Danonino Fruta Fresh" fruit drinks with yoghurt in Tetra Wedge Aseptic 200 ml Slim packages, Danone Spain is creating a new products category in the Spanish market – "chilled still drinks". The new products are presented as "smooth and very refreshing, but healthier than regular still drinks and with yoghurt and calcium added".
With the launch of "Danonino Fruta Fresh" fruit drinks with yoghurt in Tetra Wedge Aseptic 200 ml Slim packages, Danone Spain is creating a new products category in the Spanish market – "chilled still drinks". The new products are presented as "smooth and very refreshing, but healthier than regular still drinks and with yoghurt and calcium added". Two flavours are available; Red (apple/strawberry/cherry) and Orange (peach/orange/mandarin). The basic formula is water, fruit juice (25%) and skimmed yoghurt (15%). The Tetra Wedge Aseptic package, a new package format in the Spanish market, was selected by Danone Spain not only due to its uniqueness in the market, but also because it is easy-to-hold and drink form.