Diet Coke Announces Limited Edition Absolutely Fabulous Packs
Diet Coke has officially announced it is partnering with the highly anticipated ‘Absolutely Fabulous: The Movie’ from Fox Searchlight Pictures, which releases in cinemas nationwide on 1 July. To celebrate, the iconic soft drinks brand has unveiled limited-edition Diet Coke Absolutely Fabulous themed packs.
Diet Coke has officially announced it is partnering with the highly anticipated ‘Absolutely Fabulous: The Movie’ from Fox Searchlight Pictures, which releases in cinemas nationwide on 1 July. To celebrate, the iconic soft drinks brand has unveiled limited-edition Diet Coke Absolutely Fabulous themed packs.
Inspired by the glitz and glamour of the much-loved British comedy, a striking image of Jennifer Saunders and Joanna Lumley back in action as the stylish duo, Edina Monsoon and Patsy Stone, decorates the limited-edition pack designs.
Cool, refreshing and Absolutely Fabulous, limited-edition Diet Coke Absolutely Fabulous packs are available across the full Diet Coke range nationwide from mid-June, while stocks last. An Absolutely Fabulous limited-edition 250ml Alu bottle will also be available from Liberty London and Boots stores nationwide to mark the launch of the film.
The partnership will be supported by in-store POS, an outdoor advertising campaign, PR, radio and digital. The huge reach and scale of Absolutely Fabulous: The Movie will give Diet Coke opportunity to offer a new range of product to its key target demographic. Equally, having Diet Coke as key brand partner will give Absolutely Fabulous: The Movie increased visibility across its target audience through the high quantity of product available nationwide.
Jennifer Saunders said: "Just like 'Absolutely Fabulous The Movie', Diet Coke oozes glitz and glamour so I'm really excited about the partnership and can't wait to enjoy a 'Diet Coke break' with the limited-edition product!”
Caroline Cater, operational marketing director at Coca-Cola Enterprises, said, “As one of this summer's most anticipated films, Absolutely Fabulous: The Movie is the ultimate partnership for Diet Coke. Many of our Diet Coke drinkers grew up watching the iconic British comedy on television so we feel very excited about the collaboration and look forward to celebrating the film with our Diet Coke Absolutely Fabulous themed packs. The two brands’ target demographics mirror each other perfectly, making the pair an ideal double act."
Absolutely Fabulous: The Movie will be released in cinemas nationwide on 1 July.
Inspired by the glitz and glamour of the much-loved British comedy, a striking image of Jennifer Saunders and Joanna Lumley back in action as the stylish duo, Edina Monsoon and Patsy Stone, decorates the limited-edition pack designs.
Cool, refreshing and Absolutely Fabulous, limited-edition Diet Coke Absolutely Fabulous packs are available across the full Diet Coke range nationwide from mid-June, while stocks last. An Absolutely Fabulous limited-edition 250ml Alu bottle will also be available from Liberty London and Boots stores nationwide to mark the launch of the film.
The partnership will be supported by in-store POS, an outdoor advertising campaign, PR, radio and digital. The huge reach and scale of Absolutely Fabulous: The Movie will give Diet Coke opportunity to offer a new range of product to its key target demographic. Equally, having Diet Coke as key brand partner will give Absolutely Fabulous: The Movie increased visibility across its target audience through the high quantity of product available nationwide.
Jennifer Saunders said: "Just like 'Absolutely Fabulous The Movie', Diet Coke oozes glitz and glamour so I'm really excited about the partnership and can't wait to enjoy a 'Diet Coke break' with the limited-edition product!”
Caroline Cater, operational marketing director at Coca-Cola Enterprises, said, “As one of this summer's most anticipated films, Absolutely Fabulous: The Movie is the ultimate partnership for Diet Coke. Many of our Diet Coke drinkers grew up watching the iconic British comedy on television so we feel very excited about the collaboration and look forward to celebrating the film with our Diet Coke Absolutely Fabulous themed packs. The two brands’ target demographics mirror each other perfectly, making the pair an ideal double act."
Absolutely Fabulous: The Movie will be released in cinemas nationwide on 1 July.
Source: Coca-Cola Enterprises
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