Donelli Vini: New Image to Valorize Lambrusco

Simple and rather strong, the new logo stands for “change in continuity” tradition and quality, which have always been Donelli Vini’s values, are now presented in a modern and cosmopolitan approach.

18/03/08 With the aim of increasing the value of its products, and especially that of Lambrusco, Donelli Vini, one of the most important Italian wine producers, decided to renew its brand and image. The work was assigned to the London-based Claessens International, a leading company in the beverage sector branding, which created a logo that brings together history and tradition, elegance and modernity.

Simple and rather strong, the new logo stands for “change in continuity” tradition and quality, which have always been Donelli Vini’s values, are now presented in a modern and cosmopolitan approach. The new brand image is characterized by evocative strength and, despite its graphic and chromatic simplicity, it does not exclude a certain refinement of style. As a matter of fact, thanks to the 3D technique, the logo conveys dynamism and modernity. The red scratch, almost in a subliminal way, seems to recall wine filling up the glasses. The Donelli Vini’s logo and the new label's graphics will make their debut at Verona Exhibition Centre, on the occasion of the 2008 Vinitaly edition, scheduled from April the 3rd till April the 7th.