DS Smith Celebrates 10 Titles at EFIA Print Awards
DS Smith has won recognition for design and innovation at the European Flexographic Industry Association Print Awards 2014.
DS Smith has won recognition for design and innovation at the European Flexographic Industry Association Print Awards 2014. The EFIA awards have been running since 1972 and offer participating companies the opportunity to gain public recognition of their achievements and showcase flexographic print excellence. A total of ten honours were awarded to the corrugated packaging and supply cycle specialist, including Gold for work on the Retail Ready Packaging (RRP) for Lyons Original Tea 600 and Silver for the printing for KitKat Chunky and Mini D'Aim Eggs.
Tony Foster, UK sales and marketing director at DS Smith said “Brand owners and retailers expect the print on our Retail Ready Packaging to help identify goods back-of-store, support brand values on-shelf and increasingly, to help persuade the consumer to buy. Therefore, well printed RRP is at the heart of what we do.”
The firm also scooped Silver for its packaging on the Art of Hosting promotion for 12 year-old blended Scotch whisky Chivas Regal.
Foster added: “Differentiation and on shelf impact are even more important during promotional periods. Our designers work very closely with our customers to ensure our packs and graphics deliver real impact in a retail environment.”
“We work with our customers on design innovation, creativity and on matching the graphic effect to the pack structure. The result is a sustainable pack that protects the product, maximises shelf space and crucially, encourages the shopper to buy.”
“These awards recognise all the hard work that goes into the process and we are delighted to have been honoured by the European Flexographic Industry Association, for our excellent RRP print quality.”
Details of DS Smith awards:
- Flexo Print on Paper – Wide Web Process
- Silver Lyons Original Tea 600
- Bronze Smarties Lid
Flexo Print on Paper – Wide Web Line/Screen
- Silver Mini D'Aim Eggs
Flexo Print on Paper – Super Wide Web Process
- Bronze KitKat Chunky Lid.
Flexo Print on Paper – Super Wide Web Line & Screen
- Gold Lyons Original Tea 600.
- Silver KitKat Chunky White Choc Lid.
- Bronze Trebor Spearmint Soft Mints.
- Highly Commended Trebor Softmints Roll Promotion.
Corrugated Post Print – Uncoated Line & Screen
- Silver Chivas Regal 12 year-old Art of Hosting Promotion.
- Highly Commended Magners Tropical Cider.
Foster continued: “Our promise to customers is to increase their sales through impactful RRP. We’re committed to print improvement and have underpinned this with the recent installations of industry leading flexo-post and pre-print equipment, part of our £100m UK investment programme.”
Source: DS Smith
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