Eco-Friendly Bota Box Launches Line of 500ml Tetra Pak Wines
Lightweight Bota Tetra Paks further those eco-friendly efforts by boasting a smaller carbon footprint than the equivalent amount of 750ml glass bottles.
1/26/2011 --- Bota Box, the leading eco-friendly wine producer of premium 3-liter California varietals announces an extension of its environmentally sensitive portfolio with the launch of Bota 500ml Tetra Paks which are tailored to the active modern lifestyle. Bota Box will roll out its new, vintage dated 500ml wines nationwide with four of its most popular varietals: Cabernet Sauvignon, Merlot, Pinot Grigio and Chardonnay. Each is priced at $4.99.
"We take great care in making sure our wines are packaged in environmentally-friendly packaging, and in doing so, have received an overwhelming response from our customers," said John Garaventa, Senior Brand Manager for Bota Box. "We knew it was time to push the envelope by bringing something fresh and innovative to quality-and-eco-conscious wine enthusiasts. For us, Bota Tetra Paks are a homerun: quality wine, sustainable packaging, and convenient size."
Bota Box 3L packaged in 100% recyclable, unbleached, post-consumer fiber printed with soy-based inks is already the green choice for wine enthusiasts. Lightweight Bota Tetra Paks further those eco-friendly efforts by boasting a smaller carbon footprint than the equivalent amount of 750ml glass bottles. The smart, alternative packaging and size reduce greenhouse gasses by 75% and waste by 50%, cut fuel emissions due to its lighter shipping weight, and are produced primarily from paper which is a renewable resource.
"In addition to having a lighter carbon footprint, Bota Tetra Paks fall in sync with the active modern lifestyle," adds Garaventa. "It's not surprising that Tetra Pak containers are already widely accepted throughout Europe, Canada and South America. The versatile containers are shatterproof, portable and practical with a re-sealable twist-off cap, making the Bota a perfect wine choice for ski trips, backpacking, camping, and outdoor entertainment."
Bota Box will continue its environmental stewardship by teaming up with the Arbor Day Foundation for a third consecutive year in support of reforestation. In celebration of Earth Day, Bota Box will donate a percentage of all sales to the Arbor Day Foundation with a minimum goal of replanting 20,000 trees to help restore our nation's forests. In addition, Bota Box will also donate an additional $1.00 to the Arbor Day Foundation for every new fan who joins its Facebook page during April.
