Eiffel Tower, Atalanta's Premium French Line, Gets A Refresh

Atalanta Corporation has developed new packaging for its premium French line, Eiffel Tower®. The new look incorporates a vintage feel with elements of modern design.

Atalanta Corporation has developed new packaging for its premium French line, Eiffel Tower®. The new look incorporates a vintage feel with elements of modern design. Created by Vision Creative Group (Cedar Knolls, NJ) the update was inspired by the French sensibility of combining classic and modern elements with an attention to detail.

With over $4 million dollars in sales Eiffel Tower is one of Atalanta’s premium brands and spans across several categories including Brie and Swiss cheeses, escargots, mustards and vinegars. Part of Atalanta’s marketing strategy to create a differentiated identity for its established brands, Eiffel Tower’s new look will now be competitive in the market place. Tom Gellert, VP of Atalanta comments, “Eiffel Tower is one our more prominent brands at retail and we believe that we must keep our packaging relevant to the consumer of today. With this new brand identity, Eiffel Tower will certainly stand out in the deli case. The new branding makes the line more competitive in food service as well.”

Debuting at IDDBA in Houston, Texas, the brand’s launch will be supported by trade and consumer advertising, sales training and promotions. Atalanta will be exhibiting at booth # 4801 with Eiffel Tower as one their main focus displays.

Source: Atalanta Corporation