Elopak launches carbon neutral aseptic Pure-Pak cartons with Natural Brown Board
04 Oct 2018 --- Elopak has made a significant sustainability gain with the launch of the aseptic Pure-Pak carton made with Natural Brown Board. The aseptic Pure-Pak cartons have one less layer and thereby retain the natural brown color of the wood fibers which gives a visible fiber structure. This also results in reduced carbon footprint and reduced weight, providing a naturally different, sustainable and authentic package that meets demands from growing trends in ethical, ecological and organic products.
The aseptic Pure-Pak carton will be available in the sizes 1000ml, 750ml and 500ml and runs on the E-PS120A aseptic filling machine. The new Pure-Pak cartons are carbon neutral and 100 percent recyclable.
Elopak’s Director Environment Marianne Groven says: “Elopak has a continuous focus on developing and offering products with an improved environmental profile. The Natural Brown Board is a good example in this respect. With this latest launch, Elopak is expanding its portfolio, enabling added value UHT milk and ambient juice products, plus new emerging aseptic markets, in order to be sustainable, authentic and naturally different.”
Johanne Ramdal, Project Leader adds: “Our objective was to transfer the success in the fresh market to new sectors with the technical and commercial release of Natural Brown Board aseptic. The most important part for this latest development was to achieve the same natural feel and printing capabilities as the fresh carton, to enable our aseptic customers to maximize the branding and stand out possibilities in ever-changing markets.”
The new aseptic Pure-Pak carton is a more environmentally friendly package compared to Elopak’s standard board for Pure-Pak cartons, the company says. The Natural Brown Board has one layer less and is more light weighted. The cartons are Carbon Neutral and 100 percent recyclable.
The aseptic Pure-Pak cartons have one less layer and thereby retain the natural brown color of the wood fibers which gives a visible fiber structure. This also results in reduced carbon footprint and reduced weight, providing a naturally different, sustainable and authentic package that meets demands from growing trends in ethical, ecological and organic products.
Furthermore, the cartons have a highly distinctive look that stands out on the shelf. The surface of the Pure-Pak carton with Natural Brown Board gives a unique natural appearance. This look and feel can strengthen the brand image with growing popularity in environmentally friendly, natural and regionally sourced products.
The new Natural Brown Board Pure-Pak cartons are carbon neutral and introduced only one year after Elopak launched the first fresh gable top carton made from Natural Brown Board. Since its 2017 launch, the fresh carton has been utilized across Europe by market-leading multinational and medium-sized dairies.
