Essentia Water Launches Fresh New Look
Essentia’s new logo and bottle label more prominently feature the added benefits of its proprietary process, which delivers optimum alkalinity and an ideal pH of 9.5.
2 Jul 2012 --- Essentia Water, the number one selling bottled water brand in the natural channel nationwide, unveils a new look and website. As the bottled water market continues to grow, Essentia intends to expand its reach by appealing to new consumers with its modern, streamlined look.
Essentia’s new logo and bottle label more prominently feature the added benefits of its proprietary process, which delivers optimum alkalinity and an ideal pH of 9.5. The new labels affixed to smooth bottles in place of the company’s original rippled product packaging will begin hitting store shelves next month. Roll out of the new bottles will continue throughout the summer.
“Our package has served us well for the past 14 years, but it was definitely time to freshen it up,” said Ken Uptain, president and owner of Essentia Water. “We emphasized the plus (+) on our logo and packaging to draw an even stronger connection to the added benefits of Essentia’s super hydrating water. Our customers can now enjoy the same Essentia they know and love, but in a sleek new bottle with an updated look.”
Corresponding with the refreshed labels and bottles, Essentia has launched a new website, which provides easier access to information about Essentia and where to find the product nationally. The new site is also a tool to help educate consumers, retailers and health care professionals on how and why Essentia is beneficial to those who drink it.
The company is poised for continued growth, as bottled water sales hit a new record high last year. According to The International Bottled Water Association, in conjunction with Beverage Marketing Corp., the total U.S. bottled water consumption increased to 9.1 billion gallons in 2011 — a 4.1 percent increase from 2010. This is the highest total volume of bottled water ever sold in the U.S., as well as the highest per-person volume.
