Experts Predict Momentum for Sustainable Packaging Trend

Thanks to its tremendous consumer appeal, NatureWorks PLA packaging was a “real world” success for retailers, brand owners and converters around the globe in 2004. And, leading experts agree that the trend toward sustainable packaging will continue to gain momentum.

Thanks to its tremendous consumer appeal, NatureWorks PLA packaging was a “real world” success for retailers, brand owners and converters around the globe in 2004. And, leading experts agree that the trend toward sustainable packaging will continue to gain momentum. According to a study published recently by the Consumer Network, when shoppers were asked about their packaging preferences, 90 percent said packaging attributes would influence them to switch brands. Furthermore, 63 percent of younger respondents said packaging needed to be more eco-friendly, as did 58 percent of older respondents. In addition, top grocery retail publication, Grocery Headquarters, predicts a trend toward packages that clearly indicate that they are more environmentally responsible.