Fairytale packaging: Häagen-Dazs Japan launches new “Story Time” range

20 Aug 2018 --- Ice cream producers Häagen-Dazs Japan has launched a new “Story Time” range featuring several flavors inspired by the world of popular fairytales. Each flavor in the range comes in a uniquely branded tub, decorated with fairytale imagery that corresponds with the flavor inside.

The range includes “Snow White’s Apple with Custard” which comes served in an illustrated red tub, complete with an image of the Queen’s Castle and the enchanted forest from Snow White and the Seven Dwarfs.

Once the lid is removed there is a layer of glossy red apple sauce, decorated with a white milk-flavored heart decoration, as a nod to the love story between Snow White and the Prince. Beneath the top layer is a full-bodied mix of smooth custard ice cream and small apple pieces, which are said to replicate the texture of the real fruit, making consumers believe that they are giving in to temptation by eating the poisoned apple from the Queen.

While the Snow White ice cream is a rich tapestry of flavors based on the concept of love conquering evil, the next variety in the series has a somewhat lighter backstory and flavor profile. Called Alice’s Tea Garnished with Cookies, this ice cream is intended to transport consumers to the tea party from Alice’s Adventures in Wonderland, with a pale blue label and a deck of cards pictured alongside a dainty cup of black tea.

Opening the lid on this one will reveal a top layer of white milk sauce, decorated with a cassis-flavored heart shape as a nod to The Queen of Hearts. Beneath the top layer lies a fragrant Darjeeling-flavoured ice cream, mixed with mascarpone ice cream and rich butter cookie pieces.