Firefly Tonics bottles get makeover
Firefly Tonics popular range of 330ml bottles has been given a subtle makeover. The new designs distinguish Firefly as ‘Unusually Good’ natural drinks – emphasising the deliciously fruity flavours of the drinks.
Firefly Tonics popular range of 330ml bottles has been given a subtle makeover. The new designs distinguish Firefly as ‘Unusually Good’ natural drinks – emphasising the deliciously fruity flavours of the drinks. A subtle shift away from focusing on the functional properties of the herbs that gave Firefly its original ‘Natural Energy’ positioning, when it launched in 2003. The new designs feature black and white polaroids with a spot of colour, hinting to the delicious juice within.
As always, Firefly drinks use 100% natural ingredients with no added sugar and absolutely nothing artificial, justifying their position as the ‘Unusually Good’ natural soft drink. They are available in five delicious on-the-go (330ml) flavours: Peach & Green Tea, Lemon, Lime & Ginger, Grapefruit & Passion fruit, Pomegranate & Elderflower, Bramley Apple & Ginger, RRP £1.60.
Marcus Waley-Cohen, Founder of Firefly, says: “We are thrilled with the new bottles – they show the drinks are really juicy and refreshing. We want to be known as the brand that makes great tasting drinks with no added sugar and no artificial ingredients. The ‘100% natural’ message seems the right way to portray this to consumers. It also gives retailers the chance to offer consumers something different – a great tasting, natural alternative to sugar laden soft drinks.”
To tie in with the move, Firefly has also launched its first ever range of larger bottles for the take home market – perfect for sharing at home. The new range of three sharing (750ml) drinks will now be available in: zesty Lemon, Lime & Ginger, fruity Peach & Green Tea and zingy Grapefruit & Passionfruit, RRP £2.90 – £3.00.
On the new sharing bottles, Marcus Waley-Cohen says: “Firefly fans have been asking us to produce larger bottles for quite a while now, to enjoy at home. We’ve launched them in our three most popular flavours. We think they’ll be the perfect drink for the fridge and a delicious dinner party alternative to alcohol.”
Source: Firefly Tonics
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