Innovia and PragmatIC develop electronic labels
Innovia Films, a manufacturer of specialty films, and PragmatIC Printing, a manufacturer of imprinted logic circuits, have successfully integrated printed electronic functionality onto Innovia Films’ BOPP label substrates.
Innovia Films, a manufacturer of specialty films, and PragmatIC Printing, a manufacturer of imprinted logic circuits, have successfully integrated printed electronic functionality onto Innovia Films’ BOPP label substrates.
The first prototypes are interactive bottle labels that activate a sequence of flashing lights when the bottle is held. This is only one example, from numerous possibilities, of how active packaging can be used to attract, inform or interact with the consumer.
Innovia Films exhibited the prototype electronic labels on its stand at the recent Packaging Innovations show held at the Business Design Centre in London.
Scott White, CEO of PragmatIC Printing, said: ‘Our collaboration with Innovia Films has demonstrated that our unique imprinted electronics can be integrated successfully onto label and packaging films. We now aim to progress these concepts together towards volume production and commercial deployment.’
Steve Langstaff, OPP product manager at Innovia Films, enthused: ‘This is a highly significant step for BOPP. Innovia Films is well known within the packaging and labels arena as a proactive developer of specialist surfaces on BOPP films. This exciting development is only a small part of a larger project getting printable electronics into volume packaging markets.’
Source: Innovia Films
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