Firstcape launched multi-pack
FirstCape has launched its first four by 50cl cluster pack to support consumer ease of purchase. The self-carry pack showcases FirstCape’s red, white and rose as well as its Café Collection styles (5.5 per cent abv).
FirstCape has launched its first four by 50cl cluster pack to support consumer ease of purchase.
The self-carry pack showcases FirstCape’s red, white and rose as well as its Café Collection styles (5.5 per cent abv).
Its director Steve Rosser said: “This is the start of a major FirstCape drive into consumer consumption requirements which is born out of eight months of research. Other FMCG categories deploy easy-to-purchase multi-packs significantly better than the wine industry, and we see this as an enormous customer requirement. Given the surge of convenience retailing, we believe that this is a primary pack style for the sector.”
Source: Firstcape
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