Franck Provost Launches 3 New Serums For Hair, Using Lumson’s Tag System

Through Franck Provost’s long experience, he is currently launching 3 serums meant to assist all types of hair issues and enriched with an innovative packaging designed by Lumson. The TAG System is actually the first airless system in the world in a glass bottle protecting the ingredients of the formula inside and guaranteeing a longer preservation of the product. A packaging displaying the most charm and preciousness through special decorations and the unique beauty of glass. The “Serum Lissant” has been created by Franck Provost for frizzy hair: thanks to its smoothing agents, the serum prepares the hair for brushing and provides long-lasting smooth, shiny and humidity resistant protection. The “Huile Sublime”, on the other hand, has been created for very dry hair requiring further protection after the usual conditioner. This is an extremely nourishing fluid restructuring the fibers of your hair without weighing it down. The “Absolu de Lumiere”, the third formula, gives intense sheen to the full head of hair by means of silk proteins which penetrate the root of one’s hair to strengthen it and make it healthy and exceptionally shiny. Three products which mirror Franck Provost’s high standards not only for the quality of their formulas, but also for their fresh, dynamic and so feminine “look” that all women are used to finding in every salon of this brand.

When it came to the choice of the packaging, their managing team decided to rely on Lumson’s solid expertise in the pack cosmetic industry and they opted for a revolutionary packaging, The tag system: the first airless system in the world with a glass bottle where the “glass enhancer” technique can produce gorgeous inner coatings exalting the preciousness of the glass and making magnificent decorations with light and tint reflections. Their 50 ml Tag System glass bottles have been internally coated with basic colors (white & black) in contrast with special decorations showing trendy graphics for a strong visual impact, all of them made by Lumson with colored or silver ceramic screen printing. The dispensing system has been UV metalized in shiny silver and protected by a clear Tag over cap. A full pack with a circular design, which is very ergonomic indeed and you can easily dispense the product (even during brushing). This is a true opportunity for all women to get a professional result. Unique quality and design that long since women have sought after and found in all Franck Provost products, can also be found in the packaging of these serums fully designed, patented and manufactured by Lumson.

Source: Lumson