Fresnels Innovations launches recyclable 3D transfer film for luxury brand and security enhancements
03 Jun 2021 --- International brand enhancement specialist Fresnels Innovations is unveiling a new eye-catching recyclable 3D transfer film.
Sustain is a 100 percent recyclable product, which the company says is receiving interest from brand packagers and designers looking for plastic free-3D transfer film manufactured using repulpable processes for print enhancement.
Incorporating enhanced security features for added brand protection, the film eliminates the requirement to invest in foiling or lamination technology. It also saves an estimated 90 percent in production costs compared to traditional methods.
The film features a succulent plant as a symbol of sustainability as part of a non-laminate optical print decoration.
Digital sculpting technology
The 3D element is produced using proprietary Cellini digital sculpting technology, which is transferred to carton board via a cold transfer process, providing an eco-friendly printable sheet.
Printers can then utilize the sheets to overprint with transparent inks, creating a highly individual and rich finish with the added textured feel of succulent.
Sustain won the silver award at the recent Foil and Specialty Effects Association (FSEA) 2021 Gold Leaf awards in the “Print Decorating & Sustainability” category.
The award was Fresnels’ third achievement in as many years, marking the optical microstructures innovator’s continued success in developing breakthrough film, foil and carton solutions for international luxury packaging applications.
The film features a succulent plant as a symbol of sustainability as part of a non-laminate optical print decoration.
Shelf appeal and brand protection
Presenting the award, the judges cited how impressed they were by an innovative film solution combining eye-catching appeal with technology containing digitized information for added value brand protection capabilities.
“Consumers want ever more stylish but sustainable packaging solutions, produced using low carbon technologies and very eco-friendly materials and processes,” says Dr. Glenn Wood, Fresnels’ COO.
“Sustain, which incorporates the very best in advanced optical technology, will provide packaging designers with high visual impact, graceful solutions that catch the eye of consumers in a busy retail environment.”
“Brand owners and converters are excited by its strength and folding endurance coupled with freedom from mineral oil. Furthermore, the advantages Sustain offers for global brands minimizes the need to ship components from country to country, thus reducing transport costs and associated carbon emissions.”
PackagingInsights recently spoke in-depth with Dr. Paul Dunn, chair of the International Hologram Manufacturers Association, about holographic films and foils innovation for brand security and shelf appeal enhancements.
Edited by Joshua Poole
