G. R. Wright & Sons Introduces New Bread Mix Packaging
G. R Wright & Sons, the UK’s bread mix market leader, is introducing a new look across its extensive bread mix range.
G. R Wright & Sons, the UK’s bread mix market leader, is introducing a new look across its extensive bread mix range. The new packaging has been designed to create optimum stand-out and on-shelf product appeal. Rolling out in stores until the end of the year, the new look packs aim to leverage the brand’s heritage, values of quality and craftsmanship and appeal to the next generation of bakers.
The 14 new style bread mix packs – Farmhouse Wholemeal, Soda, Sunflower, Cheddar Cheese & Onion, Premium White, Chilli, Malty, Garlic & Rosemary Focaccia, Classic Ciabatta, Mixed Grain, Garlic & Coriander Naan, Oat & Linseed, Parmesan & Sundried Tomato and Malt & Seedy all feature simple, easy to follow on-pack instructions and recipe suggestions.
The 14 new style bread mix packs – Farmhouse Wholemeal, Soda, Sunflower, Cheddar Cheese & Onion, Premium White, Chilli, Malty, Garlic & Rosemary Focaccia, Classic Ciabatta, Mixed Grain, Garlic & Coriander Naan, Oat & Linseed, Parmesan & Sundried Tomato and Malt & Seedy all feature simple, easy to follow on-pack instructions and recipe suggestions.
David Wright, managing director of Wright’s comments: “We have created a strong and distinctive design. As clear brand leaders, with over 44% market share our new look bread mixes are designed to reinvigorate the sector. I hope consumers will feel confident to bake bread at home with our versatile and easy to use bread mixes.”
Wright’s bread mixes use only the finest flour and best ingredients, and only require the addition of water plus any toppings you like to make tasty, freshly baked bread every time. Each new pack highlights how one bread mix can be used to make loaves, rolls or pizza bases with the option to bake in the oven or a bread machine. Wright’s cake mixes can be found in the baking aisle of all major supermarkets and independent retailers with a RSP of 90p.
Wright’s bread mixes use only the finest flour and best ingredients, and only require the addition of water plus any toppings you like to make tasty, freshly baked bread every time. Each new pack highlights how one bread mix can be used to make loaves, rolls or pizza bases with the option to bake in the oven or a bread machine. Wright’s cake mixes can be found in the baking aisle of all major supermarkets and independent retailers with a RSP of 90p.
Source: G. R Wright & Sons
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