Gallina Blanca Relaunches its Traditional Soups
Gallina Blanca is a Spanish multinational company specialised in the production and commercialisation of food products. It belongs to Agrolimen group and it offers a wide range of food products under brand names such as Gallina Blanca, Avecrem and El Pavo.
27/11/07 Gallina Blanca has redesigned the packaging and changed the recipe of its “Sopas al Día” soups, including olive oil among its ingredients and reducing the amount of salt used. In addition, the soups do not contain cholesterol and the company is preparing a campaign to communicate it. The new packaging design, which informs the consumer about the beneficial effects of soup as the base of a healthy diet, has been created by Batlle Group. The advertising campaign will not start until the first term of 2008 and it will be created by Young & Rubicam.
Sopa al Día Gallina Blanca offers ten different varieties which aim at adapting to the current consumer needs, offering a wide range of flavours. Furthermore, the soups include a section in the package about cooking tips in order to provide some tips to the consumer to give the soup an original touch.
Gallina Blanca is a Spanish multinational company specialised in the production and commercialisation of food products. It belongs to Agrolimen group and it offers a wide range of food products under brand names such as Gallina Blanca, Avecrem and El Pavo.
