"Gardens Pridonya" and Tetra Pak Announce the Launch of the Modernized Production of Baby Juice

22 Jun 2015

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Tetra Pak®, a world leader in the processing and packaging of food, and of "Gardens Pridonya" announce the completion of the modernization of production for the production of children's juices in portion packs - Tetra Brik® Aseptic 200 ml Slim Leaf, which was an innovation not only for Russia, but also for the international market. As part of the project, the company's plant has been modified with a three-speed line TBA-22. Their power, in spite of the complexity of the technology remained at the level of 20 000 packages per hour. At the same time the cost of issuing a package of juice did not change.

Inauguration of an advanced production site of "Gardens Pridonya", located in the eponymous village of Volgograd Region, was visited by the Moscow delegation of Tetra Pak. Apart from the traditional ribbon-cutting, the program of the event included a tour of the plant and its own agricultural land "Pridonya Gardens", the presence of which, included helping to keep the achieved economic position, as well as tasting of the company's products in the laboratory.

Andrei Samokhin, CEO of "Gardens Pridonya": "The level of economic risk in the negative dynamics of the country's economy has grown significantly. But we understand how important stability is today. By developing its own raw material base and modernizing production, we are creating a serious potential for the future, which will be developed by the new - more advanced - technology and products, including in conjunction with our strategic partner - Tetra Pak”.

The importance of the project for the modernization of production, was also by noted Uros Kepits, CEO Tetra Pak Russia, Ukraine, Belarus and Central Asia. "The ability to perform tasks in quality and constant commitment to innovation - that's a universal recipe for success that works regardless of the situation on the market - emphasizes Mr. Kepits. - This once again confirms our long-standing partner - "Gardens Pridonya" as being modern, open, responsible and always effective, starting with Tetra Brik® Aseptic 200 ml Slim Leaf - a big step, and we are glad we did it together. "

Children's juice in a new format has already appeared on the shelves of Russian stores. The first sales results have shown that the novelty has very good prospects.

Compact Tetra Brik® Aseptic 200 ml Slim Leaf is distinguished with its unusual shape, which, along with the increased convenience of the products provides protection against mechanical damage during storage and transportation. Due to the smooth side faces that resemble the leaf of a tree, this packaging is easy to hold in your hand. As the Head of Product Marketing of "Gardens Pridonya" Elena Shmakov, the company was looking for "not just the original, but also the most functional solution."

"Gardens Pridonya" took second place in Russia in the category of children's juices with a market share of 28%, consistently demonstrating a positive trend. In terms of consumer brand recognition, the company enters the top leaders of the Russian baby food market.

Source: Gardens Pridonya