Godiva’s New Box Of Chocolates Will Be Gifted 4 Times, Thanks To Some Clever Packaging

A neat product from Godiva that bakes generosity right into the packaging. McCann New York worked with the Belgian chocolatier to create "The Box that Keeps Giving."

A neat product from Godiva that bakes generosity right into the packaging. McCann New York worked with the Belgian chocolatier to create "The Box that Keeps Giving." It's a kind of Russian nesting doll style box. When you open it, there are two boxes-one to keep, and one to give to someone else as a gift. When the second recipient opens his or her gift, there are two boxes in there, too-one to keep, and one to give. And so on.

Its delightful when product packaging can somehow embody the spirit of a brand-and perfect for Godiva, for whom gifting is such a huge part of the business. And it's great timing for the holidays, too. The special-edition product will be available in select Godiva stores across the US this holiday season. There was also a launch event in Rockefeller Center at the tree lighting ceremony on Nov. 30.

Source: Godiva Chocolatier