Graham’s The Family Dairy Refreshes Award-Winning Organic Range
Graham’s The Family Dairy, Scotland’s largest independent dairy has refreshed its Organic range of award-winning milks, creams and butters.
Graham’s The Family Dairy, Scotland’s largest independent dairy has refreshed its Organic range of award-winning milks, creams and butters.
Scotland’s favourite chef Nick Nairn created a series of four recipes to celebrate the newly refreshed Organic range and recipes include his scrumptious chocolate pots, summer berry trifle, tarragon chicken and family favourite fish pie, all made with the perfect addition of Graham’s Organic products.
The Organic range now features a distinctive new look reinforcing the brand’s provenance and organic credentials. Customers can look forward to a ‘fresher’ image of inviting green pastures and inviting buttercups emphasising exactly what consumers have come to know and love about Graham’s products – astounding quality and taste.
The family’s rich Scottish agricultural roots are underlined by three pairs of distinctive (including tartan) wellies incorporated into the new design. All packs retain a photograph on the family farm of Carol Graham (marketing director) with her father Robert (chairman) highlighting the generations of the company that still work together each day to ensure customers are provided with only the very best.
Carol Graham, Marketing Director at Graham’s The Family Dairy explained the rationale behind ‘refreshing’ the organic range : “It is now six years since the family first offered discerning consumers the great taste and reassuring quality of Grahams Organic milk, produced from cows that graze on lush, naturally fertilised pasture certified by the Soil Association.
“We have chosen to update our packaging to ensure Organic milk, cream and butter by Graham’s The Family Dairy continues to be clearly differentiated by consumers as a product that promises great taste and the highest standards of organic quality from a family business.
Stocked in Sainsbury’s, Waitrose, Tesco, ASDA and independent retailer Margiota, the success of the Organic range is reflected by several product ‘firsts’ on the UK market and a number of prestigious industry awards.
Source: Graham’s The Family Dairy
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