Grant’s – new premium whisky packs
William Grant & Sons Ltd. has announced the global roll-out of new, premium packaging for two variants in the Grant’s range. Award winning Grant’s Sherry Cask Finish and Grant’s Ale Cask Finish now come with an informative neck label featuring details about Grant’s Master Blender, Brian Kinsman, the Grant’s coopers and production notes about each liquid.
William Grant & Sons Ltd. has announced the global roll-out of new, premium packaging for two variants in the Grant’s range. Award winning Grant’s Sherry Cask Finish and Grant’s Ale Cask Finish now come with an informative neck label featuring details about Grant’s Master Blender, Brian Kinsman, the Grant’s coopers and production notes about each liquid.
In addition, a new luxury carton encases each bottle, which together with the new label, helps tell Grant’s rich history of stories and craftsmanship.
Grant’s blended Scotch whisky has a history of innovative packaging. The bottle’s iconic, triangular shape was first introduced by renowned graphic designer Hans Schleger in November 1956 – a ground breaking move which ensures Grant’s remains distinctive to this day.
Kate Athanasi, Grant’s Global Brand Director says: “Through the introduction of premium packaging, whisky lovers can discover more about our heritage and the high standards of quality and craftsmanship that makes these blends exceptionally special.”
Grant’s Ale Cask Finish is the only scotch to be finished in barrels that have previously held ale. Grant’s Sherry Cask Finish is a blend of the finest scotch whiskies finished in handpicked casks from Spain that previously held Oloroso Sherry giving it a unique richness and creaminess.
The new, premium packaging will be available for Grant’s Sherry Cask Finish and Grant’s Ale Cask Finish exclusively in Canada, France and the UK from the beginning of 2011.
Source: Grant’s
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