Heinz launches limited edition vintage labels for Queen’s Jubilee
Heinz has announced the launch of new limited edition vintage labels for its market leading Heinz Beanz and Heinz Spaghetti cans in honour of the Queen’s Diamond Jubilee.
Heinz has announced the launch of new limited edition vintage labels for its market leading Heinz Beanz and Heinz Spaghetti cans in honour of the Queen’s Diamond Jubilee.
The vintage labels, available on the single 415g Heinz Beanz and 400g Heinz Spaghetti cans, reflect the designs used in 1952 – the year of the Queen’s coronation.
Available on shelf from May, with an RRP of: £0.69 for Heinz Beanz and £0.60 for Heinz Spaghetti, the label features the slogan ‘Celebrating the Queen’s Diamond Jubilee’ along with a front of pack flash highlighting ‘Heinz serving the nation for more than 60 years.’
Heinz has also exclusively secured a special display of the Heinz Beanz vintage cans in Fortnum and Mason from 23 April until 1 May, the retailer which first stocked Heinz items back in 1886, to tie in with its longstanding history with the retailer. It was in that year that Henry J. Heinz arrived at 181 Piccadilly from Baltimore with his trusty carpet bag in hand. It contained ‘seven varieties’ of his new patented tinned and bottled products, which proved such a success with the Fortnum’s buyer that he bought the lot, and the company has been selling Heinz goods ever since.
Source: Heinz
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