Hochland With A New Brand And Corporate Logo

A beautiful landscape where good and healthy food like Hochland cheese is being produced: This is what the Hochland logo stands for since more than two decades with the distinctive mountain silhouette above green meadows and the lettering Hochland.

A beautiful landscape where good and healthy food like Hochland cheese is being produced: This is what the Hochland logo stands for since more than two decades with the distinctive mountain silhouette above green meadows and the lettering Hochland. 

 

In the meantime, the Hochland family has grown: Starting as cheese producer in the Allgäu, it has developed into an internationally successful corporate group with subsidiaries in six countries. The name stands for a broad portfolio of high quality products in various cheese categories which has grown steadily.

 

With the relaunch of the logo and with the new packaging design, Hochland reflects this development: The aim was to internationally harmonise the appearance of the Hochland products and to strengthen them in the increased competitive environment.

 

The new symbol is characterised by a simplified structure with clear lines which supports the creative integration of the brand label. The distinctive landscape has gained in significance. Also the Hochland lettering within the red frame clearly stands out thanks to the modified proportions while the overall size of the logo remains the same. This ensures better readability and is an eye-catcher on the cheese shelf. 

 

From now the new logo can be found on the first products in the refrigerated section in Germany, Poland and Romania. Simultaneously a comprehensive packaging relaunch took place. The new design gives the products a fresh, modern look.

 

The corporate identity design will also be adapted within the next months and will use the new logo which is brand logo and company logo at the same time.  

Source: Hochland