Hogs Back Brewery Launches New Label Design

Surrey-based brewery Hogs Back has updated the label design for its TEA (Traditional English Ale) variant. The new design features a stripped down version of its hog icon, which the company hopes will modernise the brand.

Surrey-based brewery Hogs Back has updated the label design for its TEA (Traditional English Ale) variant. The new design features a stripped down version of its hog icon, which the company hopes will modernise the brand. The new design is set to be advertised via a press campaign over the summer, as the company wants to introduce the range to a larger audience. Hogs Back managing director Rupert Thompson said: “Making changes to TEA was something we approached with great caution; drinkers across Surrey and beyond have huge affection for the brand and its popularity has been integral to the brewery’s success since its foundation 25 years ago.

“However, the character of Hogs Back Brewery has evolved over the last few years as we’ve launched new beers such as Hogstar English Craft Lager, London’s Outback, and Montezuma’s Chocolate Lager, together with new packaging formats including keg and cans. “Updating TEA, our most widely-distributed brand, immediately modernises the brewery’s image overall, and ensures all our beers communicate our positioning as a contemporary, innovative craft brewery with a rich brewing heritage.” The brewery is running a “Brewer for a Day” competition on promotional packs of TEA, offering one winner a VIP day at the brewery in September, when the brewery will be harvesting its hops. Hogs Back Brewery 500ml TEA retails at £1.80.

Source: Hogs Back Brewery