Identica Designs New Handy Cartons for PIP Organic Juice Products

A new addition to the successful PIP Organic range, designed by Identica in 2011, PIP cartons are made with 100% organic fruit and use environmentally friendly certified FSC materials. There are four delicious fruit flavours to choose from – cloudy apple juice, apple with cherry, orange with mandarin and Valencia orange juice.

21 Sep 2012 --- PIP Organic, the company specialising in 100% pure, healthy and organic juices are announcing the launch of handy ‘take home’ cartons, a new range of chilled drinks especially designed for all the family.  The cartons join the Pip family of fresh bottles and kids cartons launched in March 2012 making a range of products for every occasion.

A new addition to the successful PIP Organic range, designed by Identica in 2011, PIP cartons are made with 100% organic fruit and use environmentally friendly certified FSC materials.  There are four delicious fruit flavours to choose from – cloudy apple juice, apple with cherry, orange with mandarin and Valencia orange juice.

Also new to the brand is from this week the PIP range will be available in retailers such as Planet Organic, Whole Foods, Sainsburys, Tesco and Ocado.com with more retailers rolling out over the next couple of months.

Patrick O’Flaherty of PIP Organic said:

“We are extremely excited about the new launch and growing the PIP range.  We believe that Identica has done a great job in creating differentiated packaging for PIP whilst staying true to the organic values of our brand.’

Sam Stone of Identica said:

‘Pip has established such great brand credentials that designing for it is a real pleasure. They have passion for using the best ingredients – this became a key feature for our design solution whilst ensuring that the brand has real stand out in the market. We hope that this distinctive design commands the attention the brand deserves.’