Innovative Packaging for Firestarter Vodka
23 Jun 2014 --- Following the hugely successful launch of Firestarter Vodka in the UK last month and its inaugural presence at this years’ Imbibe Show, Molvino Fine Wines and Spirits Co.Ltd. has experienced a high level of interest, from drinks purchasers across the country, in its innovative packaging.
With the company ethos to develop the very best products in the world that offer distinct taste profiles and unique packaging, Firestarter Vodka is proving to be as popular for both its unique taste and amazing look.
Mark Ingram, Business Development Manager at Molvino Fine Wines and Spirits Co. Ltd. said: “. Firestarter Vodka has made an amazing impression in the UK already and its striking, easy to store packaging has only further ‘ignited’ its popularity.”
This bar tenders’ favourite comes in an eye catching cartonboard canister, with aluminium ends and a plastica bar tender friendly, high speed pour spout and simple twist off valve cap and has been developed with both party goers and mixologists in mind.
Using the mantra TAPS:-
T – TWIST – the valve cap
A – AIM – the nozzle in your chosen glass
P – POUR – experience the smooth flow
S – SIP – every last delicious drop
The ultra smooth, crystal clear liquid works perfectly served neat, chilled and sipped. Firestarter Vodka also makes a super mix – whether with cranberry, lime and soda, fresh orange, tonic or coke - it partners perfectly, heightening the flavours of the mixers.
Mark continued: “We also believe that unique products deserve unique packaging! So, our premium thinking didn’t stop at designing the canister...”
Firestarter Vodka is delivered in corrugated, glossy black boxes which feature a tear away front and a fold-up back top that doubles as a beautiful back splash. (Size: Height 14.5” Width 10.5” Depth 7.5”)
The boxes allow endless configurations for presenting the product in store and are further enhanced by the fold-up, back top displays which pop up.
“The Rack” is currently the retailers’ No.1 choice for in-store display. By mirroring a huge canister of Firestarter Vodka the superbly designed, compact metal display holds up to 36 bottles and can’t fail to be noticed.
Firestarter Vodka is currently available in 70cl bottles within the UK and will soon add a special 1litre addition.
