Joan of Arc® brand’s packaging redesign recognized with 2014 American Package Design Award
Saputo Cheese USA Inc. (“Saputo”), has been granted a 2014 American Package Design Award from Graphic Design USA magazine for the redesign of its Joan of Arc® brand.
Saputo Cheese USA Inc. (“Saputo”), has been granted a 2014 American Package Design Award from Graphic Design USA magazine for the redesign of its Joan of Arc® brand.
For five decades, Graphic Design USA magazine has sponsored national competitions recognizing the country’s pre-eminent graphic designers. This year’s competition received 1,800 entries, placing Saputo’s winning entry among the best designed and most innovative packaging in the food and beverage industry.
The Joan of Arc® cheese line has been imported since 1918 and features a variety of French and French-style favorites including lavish double and triple crème brie, flavor-infused double crème brie, Camembert, goat brie, chèvre and Roquefort cheeses. The redesign was first introduced on the brand’s brie cheeses in 2013 in honor of the line’s 95th anniversary. The award-winning look will be rolled out to the brand’s remaining offerings this spring.
“Our in-house team of designers has been recognized with awards year-after-year honoring their abilities to separate our brands from the competition,” says Katie Jury, Marketing Manager for Saputo’s specialty cheese division. “Their most recent award-winning design helps to keep our Joan of Arc® brand fresh and communicates the line’s key points of difference.”
Source: DCI Cheese Company
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