Johanna Foods touts new look for yogurt and juice

A full-body shrink-sleeve label replaces a paper label on tapered cups of Johanna Foods' reformulated La Yogurt. Meanwhile, 'extended long-life' equipment provides 70-day refrigerated shelf life for juices in 'on-the-go' cartons. Johanna Foods' La Yogurt polystyrene yogurt cup is recognizable by its unusual shape: a wide base gradually tapering inward toward the top of the container.

A full-body shrink-sleeve label replaces a paper label on tapered cups of Johanna Foods' reformulated La Yogurt. Meanwhile, 'extended long-life' equipment provides 70-day refrigerated shelf life for juices in 'on-the-go' cartons. Johanna Foods' La Yogurt polystyrene yogurt cup is recognizable by its unusual shape: a wide base gradually tapering inward toward the top of the container. The Flemington, NJ-based yogurt and juice maker calls this an "A-frame" shape. In January, Johanna Foods replaced the 6-oz cup's paper label with a colorful shrink label for its reformulated La Yogurt. In the process, La Yogurt became the first spoonable yogurt brand to use a shrink-wrap packaging technology from American Fuji Seal (Bardstown, KY). The 50-micron (2-mil) polyvinyl chloride label is reverse-gravure-printed in seven colors. Johanna Foods uses three Fuji Intersleeve® Model SA 3200 DE shrink-label machines to apply and shrink labels to cups.