Jurajska Ice Tea in a 0.5l PET Bottle
The launch of Jurajska Ice Tea was a success; the product won customers immediately.
23/02/08 Jurajska Work Cooperative, a manufacturer of mineral water and mineral water-based beverages has widened their range of products and launched Ice Tea in new 0.5l bottles. So far the drink has only been available in 1.5l bottles.
Jurajska possesses its own PET bottle production plant. The company started the production of beverages in PET bottles in 1993. Since then, the work cooperative has recorded a steep 590% rise in sales over the last 10 years. At present Jurajska have three modern technological lines with production capacity totalling 50,000 bottles per hour.
The launch of Jurajska Ice Tea was a success; the product won customers immediately. Thanks to this brand sales have increased fourfold within the first three months.
