Kate Farms Announces COO Michael Fougere And Unveils Refreshed Packaging
Kate Farms, Inc., leader in plant-based, ready-to-drink meal replacements, is excited to debut its new branding and introduce seasoned industry veteran Michael Fougere as Chief Operating Officer at Natural Products Expo this week in Anaheim.
Kate Farms, Inc., leader in plant-based, ready-to-drink meal replacements, is excited to debut its new branding and introduce seasoned industry veteran Michael Fougere as Chief Operating Officer at Natural Products Expo this week in Anaheim. The Santa Barbara based company created Kate Farms Komplete, the world's first organic, non-GMO, vegan, gluten, dairy and soy-free RTD meal replacement shake.
"Michael Fougere's track record of driving successful and strategic growth in the beverage industry will further expand Kate Farms Komplete's distribution without sacrificing our exceptional and unique nutritional quality," said Richard Laver, Kate Farms' founder.
Fougere was at the helm of Coca-Cola's entrance into New Age beverages, played a key role in the Coke-Nestlé Refreshment Company partnership, and was part of the Power Ade National launch team. Formerly VP of operations at Honest Tea, and with key former roles at Muscle Milk, POM Wonderful, Zico Coconut water and Plum Organics, he is a proven and valued leader in the beverage field.
Kate Farms partnered with famed global branding agency Hornall Anderson, whose clients include Starbucks and REI, to redesign the Kate Farms Komplete packaging to reflect its unique nutritional quality and great taste.
Jack Anderson, co-founder and chairman of Hornall Anderson, said, "It was an honor to work with the folks at Kate Farms who are driven to make people's lives better by offering something exceptional in the market. They personally have experienced the impact that whole nutrition from nature can make on one's health. Our goal was to express their company motto 'All Good Things' in the refreshed brand."
Source: Kate Farms, Inc.
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