Kellogg's creates a royal flush with limited edition Jubilee packs
To help retailers capitalise on this year’s Diamond Jubilee celebrations, Kellogg’s has created an exclusive range of limited edition collectors’ boxes.
To help retailers capitalise on this year’s Diamond Jubilee celebrations, Kellogg’s has created an exclusive range of limited edition collectors’ boxes.
The cereal giant has produced a number of commemorative collectables inspired by authentic Kellogg’s drawings dating back to the 1950s when the Queen ascended the throne.
This includes the first Coco the monkey design and original Snap, Crackle and Pop characters.
As well as Coco Pops and Rice Krispies, other Kellogg’s favourites to receive a Jubilee makeover are Corn Flakes and Frosties.
Kellogg’s predicts its Jubilee collectables will be a hit with shoppers who will be keen to invest in these newly produced keepsakes.
This is the first time the company has commissioned limited edition collectables to mark a royal milestone, although it has produced commemorative designs in the past to honour key Kellogg’s anniversaries including the 75th anniversary of Kellogg’s and 100 years of Corn Flakes in 2007.
Paul Humphries, marketing controller for Kellogg’s said: “The Diamond Jubilee is one of the great news stories of the year along with the Olympics and retailers will be looking to capitalise on this event.
“Royal memorabilia can be a valuable marketing tool and we can help retailers by offering these limited edition boxes, along with over 100 years of heritage, which will be popular with shoppers keen to have their own Jubilee keepsakes.
“There is only a small number available, so once they’re gone- they’re gone and we believe they will help to drive cereal sales as the nation gears itself up for the summer’s celebrations.
The boxes will be on sale for a limited time only from 22nd April 2012 to 25th June 2012 and will be priced from £2.69.
Kellogg’s is also a holder of a Royal Warrant from HM Queen Elizabeth- seen as the ultimate seal of approval- and has been supplying cereals to the palace since before her father George VI’s reign.
Source: Kellogg’s
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