KETTLE Redesigns Vegetable Chips with Blue Marlin

The redesign, aimed at highlighting KETTLE Chips’ premium quality and evoking taste cues, has been carried out by independent strategic brand consultancy Blue Marlin.

12/11/08 Kettle Foods has unveiled a new look for its KETTLE Chips Vegetable range, and is adding a new variant, ‘Select Vegetables’, which mingles parsnip, sweet potato and beetroot chips.

The redesign, aimed at highlighting KETTLE Chips’ premium quality and evoking taste cues, has been carried out by independent strategic brand consultancy Blue Marlin.

Blue Marlin was appointed to the task in May, having created a new pack architecture and refined the design on the core KETTLE Chips range earlier this year.

The fresh look for Vegetable Chips works within the new architecture. It is based around owning the ‘banding’ device on the packs, which helps create a consistent look and feel for the brand whilst enabling differentiation across the ranges.

The new Select Vegetables sku joins the existing variant, Golden Parsnip.