Kinder Choco-Bons Reveals New Halloween Design

Kinder has launched a range of Halloween-themed packs of Kinder Choco-Bons, which the company claims are “ideal for trick or treaters and Halloween parties.” The new packs will feature a different monster character on 200g bags, and will be available to convenience retailers from September.

Kinder has launched a range of Halloween-themed packs of Kinder Choco-Bons, which the company claims are “ideal for trick or treaters and Halloween parties.” The new packs will feature a different monster character on 200g bags, and will be available to convenience retailers from September. Levi Boorer, customer development director at Ferrero, said: “Confectionery makes up £96m of the total Halloween opportunity. What’s more, the occasion represents a key seasonal peak for confectionery sharing bags. It is for this reason that we wanted to drive seasonal relevancy for our popular Kinder Choco-Bons, with the introduction of four fun and engaging monster designed bags.” The launch will be supported by a mass sampling program kicking off from September, as well as £1.1m TV advertising campaign throughout October. The Halloween Kinder Choco-Bons 200g bags retail at £2.72.

Source: Ferrero