Konared Unveils New Packaging

KonaRed, maker of premium Hawaiian coffee products, unveiled new labels and multi-serve 32-ounce bottles for its leading line of ready-to-drink KonaRed Cold Brew Coffees. Inspired by the tropical island vibes of Hawaii, each design communicates KonaRed’s commitment to its rich Kona coffee heritage, all-natural ingredients, and Nature’s Best Kept Secret – nutrient-dense Hawaiian coffee fruit valued for health properties.

Available in the same delicious Original and Hawaiian Vanilla recipes found in the brand’s 12-ounce sizes, the 32-ounce varieties give consumers a larger, value-oriented bottle conveniently located next to KonaRed’s single-serve options in store.

The new labels and multi-serve bottles will begin surfing through the refrigerated beverage sections of natural, conventional and convenience stores throughout January. “Our Hawaiian roots run deep, with premium Kona coffee serving as the basis for all of our products, so we wanted our new packaging to pay homage to the islands and the natural ingredients we grow there,” said Kyle Redfield, CEO at KonaRed. “The new look more clearly defines they as a brand as we continue to climb the leaderboard in the growing cold brew coffee category, while putting our USA-grown ingredients at the forefront. We know brand identity is important to consumers, and they can sip happy knowing they’re drinking paradise in every single and multi-serve bottle.”

Featuring iconic Hawaiian island palm silhouettes and earth tones as the foundation for each design, the new labels create an iconic brand block on shelf and are aimed to continue driving KonaRed as a leader in the space. Prominently displaying KonaRed’s brand logo, each bottle showcases clear bold lettering for each flavor, and draws attention to the cold brews’ clean labels, including zero-25 calories and zero grams of fat per serving. Handcrafted with revered Kona coffee beans, Hawaiian coffee fruit, and Fairtrade Certified Columbian beans, the new panels also call out the use of all-natural, non GMO, gluten free, vegan and dairy free ingredients.

Like the 12-ounce ready-to-drink KonaRed Cold Brew Coffees, the 32-ounce varieties feature a smooth ‘ono taste derived from coffee fruit and beans that are roasted to perfection and steeped for hours, resulting in the best-tasting craft cold brew on the planet. Flavors include Original and Hawaiian Vanilla, while the 12-ounce bottles also feature Espresso, Kauai Caramel and Maui Mocha. Like all KonaRed coffee products, the cold brews are available at Safeway, Albertsons, Whole Foods, Publix, Costco, Kwik Trip, Smart & Final, and more, as well as online at Amazon website and KonaRed website, with a retail price of $3.99/12-ounce bottle and $9.99/32-ounce bottle. For product and sales inquiries, contact sales@konared website or (949) 682-4700.

Source: Konared