Kraft Completes Year-Long Effort To Enhance Capri Sun Product, Packaging

This new product description resonated well with consumers. With this action, the phrase ‘All Natural’ is being removed from the package.

13/01/07 In response to a press release issued by Center for Science in the Public Interest (CSPI) about Capri Sun beverages, Marc Firestone, Executive Vice President, Corporate and Legal Affairs for Kraft Foods Inc., issued the following statement:

“Kraft Foods has been working for about a year to reformulate its regular Capri Sun beverages and redesign the product’s packaging. The new packaging, which is scheduled to go into production in about two weeks, will say that Capri Sun contains ‘No artificial colors, flavors or preservatives.’ This new product description resonated well with consumers. With this action, the phrase ‘All Natural’ is being removed from the package.

Additionally, regular Capri Sun has been reformulated to include the antioxidant vitamins C and E at 20% of daily value, which meets the requirements for ‘excellent source'. This product will continue to be made with high fructose corn syrup. For those consumers interested in other beverage choices, Kraft offers a 100% fruit juice version of Capri Sun. The brand’s lower-calorie alternative is Capri Sun Roarin’ Waters at 35 calories per serving.

Contrary to CSPI’s statements, Kraft’s products are clearly and accurately labeled with ingredients, nutrition information and serving sizes. Kraft carefully follows all labeling regulations and takes other steps to provide useful information about our products to consumers.

For over 100 years, Kraft has earned consumer trust by offering quality products at a good value, and marketing them responsibly. While not always perfect, we do not intentionally engage in any practice that puts our relationship with consumers in jeopardy. And, when advocacy groups disagree with us, we’re more than willing to listen objectively to their point of view.

So, we must take exception to the inflammatory allegations that CSPI made about our company today. While unnecessary lawsuits and derogatory rhetoric may grab headlines, they do little to advance the best interests of consumers. Had CSPI recently checked with Kraft before moving forward with litigation, they would have known that we had plans well under way to change Capri Sun packaging.”