Kraft updates Halls products to capture new audience
Kraft Foods is extending sales of Halls by changing its marketing strategy to incorporate a new product and pack design, as well as a £1.3m campaign.
Kraft Foods is extending sales of Halls by changing its marketing strategy to incorporate a new product and pack design, as well as a £1.3m campaign.
In the UK, products within the medicated category, such as Halls Mentholyptus and Halls Soothers, are traditionally purchased during the cold and flu season, between September and March. The new investment is aimed at the September to October shopper, including press and outdoor advertising positioned near locations such as London train stations, where consumers may require a ‘breath of fresh air’.
Available from early August, Halls Mentholyptus Assorted Citrus contains three mild menthol flavours – orange, lemon and lime – making it more relevant for everyday consumption in addition to the traditional cold and flu season.
Supporting the launch of Assorted Citrus, the brand is simplifying its range and will receive a new look across its Mentholyptus and Soothers products, including more modern, sharper graphics to improve on-shelf standout.
Source: Kraft Foods
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