Lambrini Reveals Limited Edition Summer Packaging

Sparkling Perry brand Lambrini has launched a limited edition summer pack design for its 1.5 litre Original variant. The new design features a butterfly and flower pattern on a white background, which the brand hopes will maximize sales during the summer trading period.

Sparkling Perry brand Lambrini has launched a limited edition summer pack design for its 1.5 litre Original variant. The new design features a butterfly and flower pattern on a white background, which the brand hopes will maximize sales during the summer trading period. Michelle Chadwick, senior marketing controller for Lambrini at parent company Halewood Wines & Spirits, said: “This trading period is an important time for many drinks brands and there’s lots of noise to cut through. “By creating seasonally relevant limited edition packaging designs, Lambrini has differentiated itself and enhanced shelf standout during this period. “We saw great success with the limited edition love-inspired line, so we’re confident this initiative, which reinforces the brand’s fun and playful personality, will excite both loyal and new consumers.” The limited edition summer bottle retails at £3.49.

Source: Lambrini