Landor Associates Creates Brand Concept And Packaging For Nobby’s Nuts And Nobby’s Crisps

Enter Nobby's. Mouth filling crisps and nuts that are bigger and chunkier than the run of the mill. Straightforward satisfaction for blokes. Young men are a particularly difficult audience to target, which is why Pepsico turned to Landor to help them create a brand concept and groundbreaking packaging that these consumers can identify with.

Enter Nobby's. Mouth filling crisps and nuts that are bigger and chunkier than the run of the mill. Straightforward satisfaction for blokes. Young men are a particularly difficult audience to target, which is why Pepsico turned to Landor to help them create a brand concept and groundbreaking packaging that these consumers can identify with.

Our solution was to create a brand that is all about simple quality with a no-nonsense attitude and a wicked sense of humour – the snack equivalent of male banter. Everything about these packs has bloke appeal: from the no frills logotype and colours through to the flavour names and tongue in cheek illustrations. And if you've got a spare minute while the barmaid's pouring your pint, have a look at the back of the pack – they're some handy life lessons that every bloke should know; how to double declutch, why pirates wear eye patches, how to tie a Windsor knot, and more.