Leahy gives Xmas look to Keogh’s Roast Turkey crisps
The designs uses images that show the Keogh family on their farm, aiming to bring “personality” to the packs, according to the firm. LBD also previously created the strapline ‘Keogh’s – Grown with love in Ireland.’
The designs uses images that show the Keogh family on their farm, aiming to bring “personality” to the packs, according to the firm. LBD also previously created the strapline ‘Keogh’s – Grown with love in Ireland.’
The new gluten free Roast Turkey & Secret Stuffing variant adds to Keogh’s existing four flavours.
Tom Keogh, of Keogh’s Farm, said: “LBD, our design partners from the outset on the Keogh’s hand-cooked crisps venture, have once again worked their magic, bringing a great idea to life.”
LBD has been working with Keogh’s for more than two years to build on the family heritage and tell the story of the Keogh family by placing the current generation at the heart of the pack design.
Tim Leahy, managing director of LBD, said: “From the outset, we were determined to bring the story of the Keogh family to life and communicate their passion about their produce. Images on the crisp packs of the Keogh’s family on their farm and the story of their life with potatoes, brings their personality upfront.”
Source: Keogh’s Farm
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