Leinenkugel New Look

The Jacob Leinenkugel Brewery, a craft brewer located in the upper Midwest, brings a new look to its Original and Light flavors. The new look for both flavors is designed to reflect and honor the history and heritage of Leinenkugel's 138-year brewery history while maintaining a more contemporary look. Leinenkugel's new Original packaging features a red, gold and white color scheme, with shades of blue appearing in the Native American woman's headwear.

The Jacob Leinenkugel Brewery, a craft brewer located in the upper Midwest, brings a new look to its Original and Light flavors. The new look for both flavors is designed to reflect and honor the history and heritage of Leinenkugel's 138-year brewery history while maintaining a more contemporary look. Leinenkugel's new Original packaging features a red, gold and white color scheme, with shades of blue appearing in the Native American woman's headwear. Light, which features one-third the calories and fewer carbs than Original, has nearly identical design elements, but includes a blue, white and silver color scheme, with red appearing in the icon's headwear. The new look for Light and Original will be supported with radio and billboard advertising, as well as a variety of promotional activities. Both will be available in a variety of packaging options.