Limited Edition Hooch Featuring Keith Lemon
27 June 2014 --- Keith Lemon’s face is coming to an outlet near you following the launch of promotional Hooch SKUs.
Launching a limited edition promotional bottle and can, Hooch is literally putting Keith Lemon’s ‘face on’t bottle’. Featuring an image of Keith, the SKUs give consumers the chance to enter a competition to win ‘Keith Lemon’s Dream Holiday’ to ‘H’orange County’, which can be entered via the Hooch website.
The new SKUs build on the brand’s huge ATL campaign bringing ‘OOOCH’ to the nation, with their TV campaign launching to great acclaim. Praised by The Guardian and listed as The Drum’s Ad of the Day, the advert is continuing to run across popular slots on ITV2, Channel 4, 5 and Sky. Supported by a big social media drive and promotional material in outlet, the total reach of the campaign is a staggering 16.5 million consumers and counting.
Simon Green, Global Brands marketing director, comments: “The massive Hooch campaign has already put ‘OOOCH’ on the lips of a new generation, with 31% of all UK adults aged 18-24 seeing the advert 2.8 times, helping to drive engagement on social media up by over 2000%. The new promotional SKUs bring the TV campaign into store for the consumer, making Hooch a must-stock brand for summer 2014.
“To further promote the new SKUs we are offering outlets Keith-themed POS such as shelf wobblers, shelf strips and standees, to ensure all eyes are drawn to Hooch!”
The promotional design is available on the 500ml Lemon NRB and 440ml Lemon can.
